SelectMedia collaborates with Fandom.com; #1 in Art & Entertainment category

SelectMedia is proud to announce the collaboration with Fandom.com, ranked number #46 largest website in the United States and #53 globally.


With over 541 million monthly users, fandom.com is a fan first global media company and the largest entertainment fan site in the world.


FANDOM is a global entertainment media brand powered by fan passion. The fan-trusted source in entertainment, they provide a home to explore, contribute to, and celebrate the world of pop culture. Whether looking for in-depth information on favorite fandoms or what’s buzzing in entertainment, FANDOM has pop culture curiosities covered through fan-expert knowledge and carefully curated and fun, original multi-platform content.


Selectmedia is now monetizing all the 400K different communities.


Our unique ad unit offers great KPI’s such as 90% viewability and +85% completion for video advertising.

About the www.fandom.com website (by Similarweb)

* Category: Art & Entertainment.
* Global Rank: #53 largest site worldwide.
* Country Rank: #46 in United States.
* Category global rank: #1
* 541M monthly visits.
* >3 Billion page views a month

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SelectMedia taking a significant part in the Programmatic Echosystem 2020

An overview of the Programmatic Landscape 2020.

 

IAB Asia recently released its latest edition of the regional Programmatic ecosystem showcases the providers and services available to every step of the digital journey. Their 2020 version includes new categories to capture players who can’t be categorized into previous segments, so they made few tweaks. Their major addons are what they call “Audience Owners. Selectmedia is taking a major part in the ecosystem being presented in two segments: SSP and Programmatic Enabled&Data Driven buying Solutions.

 

You may read the original post of the IAB here:

www.iabseaindia.com/iab-seaindia-programmatic-ecosystem-2020/

 

You can download the infographic here:

www.iabseaindia.com/wp-content/uploads/2020/07/IAB-SEAIndia-Programmatic-Ecosystem-2020.pdf

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Selectmedia approved as registered vendor of the IAB Europe Transparency and Consent Framework (TCF)

Today, SelectMedia announced their approved status as the latest (Vendor ID-775) to join IAB Europe’s Transparency and Consent framework (the Framework).

 

The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

 

The Framework was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes. 

 

Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.

 

Sagi Gordon, CEO of Selectmedia says why they joint as an early adaptor: “Selectmedia is joint to the TCF because it is the best way for everyone — publishers, advertisers, and even consumers — to be on the same page concerning GDPR and consumer consent. Not only does the IAB Europe TCF provides real transparency, but it also offers easy administration for website operators, and its open-source structure decreases the reliance the digital ecosystem has on anyone provider for a CMP solution”.

 

The added registration of SelectMedia to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.

TCF registered Vendor

Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising, should visit

www.advertisingconsent.eu/register/

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Tencent’s WeTV, chooses SelectMedia as its global video platform

WeTV, the video streaming platform owned by China’s Tencent, has chosen SelectMedia as its primary video ad platform as it looks to grow its programmatic advertising business worldwide.WeTV, is the international version of Tencent Video (the leading video app in China); aimed to provide a variety of genres of English subbed Chinese series, variety shows, special events, and anime.  

 

The partnership between WeTV and SelectMedia will allow Tencent to accelerate and scale their programmatic video strategy in Asia as well as other parts of the world. Selectmedia will help to engage agencies and advertisers looking to target a hard-to-reach audience in a premium brand-safe environment at scale. 

 

WeTV is now one of the largest digital video streaming destinations in several Asian markets, including Thailand, Taiwan, Hong Kong, Malaysia, Indonesia, Vietnam, Singapore, and India.

It supports multiple kinds of devices, giving users the best experience on all platforms such as Mobile, desktop, tablets, and Smart TV’s.

Nearly two-thirds (70%) of its user base are aged between 25-45+, 70% are men and 80% use Android.

 

While online content continues to be dominated by Smart TV and smartphones, defenitely in SEA and even rest of APAC, video platforms with scale like WeTV stands to gain more and more budgets as brands want to find innovative new ways to reach engaged viewers.

 

Our unique ad unit offers great KPI’s such as 90% viewability and +85% completion for video advertising.

About the WeTV App:

* Category: Media
* MAU: 6M monthly
* Time Spent: 110 mins/daily

wetvimg

To download the app, please go here:

wetv.vip/en/download

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SelectMedia collaborates with Inquirer.net; #1st in the Philippines

SelectMedia is proud to announce the collaboration with inquirer.net, ranked number #1 largest website in the Philippines.

 

With over 70 million monthly page views, inquirer.net is #1 and the largest portal in the Philippines reaching high-quality audiences.

 

Also, INQUIRER.net is the official news website of the INQUIRER Group of Companies (IGC). Under the IGC umbrella are Philippine Daily Inquirer, Hinge Inquirer Publications, Cebu Daily News, Inquirer LIBRE, Bandera, INQUIRER.net, Inquirer Mobile, Print Town, DZIQ 990AM Radyo Inquirer, Delivery Access Group, and Inquirer Digital Outdoor Media.

 

The website features breaking news 24/7 and the latest on issues and current events.

 

The website also highlights compelling commentaries on Politics, Entertainment, Sports, Lifestyle, Business, and Technology, as well as stories around the world relevant to all Filipinos overseas.

 

Our unique ad unit offers great KPI’s such as 90% viewability and +85% completion for video advertising.

About the www.inquirer.net website (by Similarweb)

* Category: News and Media.
* Global Rank: #3,655 largest site worldwide.
* Country Rank: #4 in Philippines
* Category global rank: #576
* 20M monthly visits.
* >70 million page views a month

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SelectMedia collaborates with healthline.com; #1 in health category worldwide

SelectMedia is proud to announce the collaboration with healthline.com, ranked number #1 largest website in the health segment worldwide and #130 globally.

 

With over 235 million unique monthly users, healthline.com is #1 leading health information property in the United States and beyond reaching high-quality health and wellness audiences. 

 

Our unique ad unit offers great KPI’s such as 90% viewability and +85% completion for video advertising.

About the www.healthline.com website (by Similarweb)

* Category: Health.
* Global Rank: #130 largest site worldwide.
* Country Rank: #1 in USA
* Category global rank: #1
* 235M monthly visits.
* >1 Billion page views a month

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SelectMedia is partnered with NEWS UK; home to some of the biggest and most popular British newspapers

SelectMedia is proud to announce the collaboration with NEWS UK;

 

News UK is home to some of the biggest and most popular British newspapers. The Times and The Sunday Times are the world’s best-known quality newspapers, and The Sun remains the most read British newspaper with more than seven million readers each day.

 

News Corp UK & Ireland Limited, is a British newspaper publisher, every single day bring award-winning news to millions of people across the U.K. and Ireland and a wholly owned subsidiary of the American mass media conglomerate News Corp.

 

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Impact of Covid-19 South East Asia AD Spend

WHAT’S HAPPENING RIGHT NOW (APRIL)

  • Who we surveyed: Planners, buyers and media brands in SEA.
  • Our advertisers are now adjusting their marketing messaging
  • Seeing a shift to audience buy
  • Performance becomes a major: CPCV or CPC
  • Our buyers very quick made adjustments or even paused their ad spends between March-June, but are now making new strategies and planning for April 15th and forward.

AD SPEND CHANGE BY CATEGORY

First week of April (April 1st till April 9th) Vs. Last week of March (March 25th till March 31st)

Travel

Sports

entertaiment

News

Food

Business

eCPM TRENDS

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SelectMedia is partnered with Nation Media Group; The largest independent media house in East and Central Africa

SelectMedia is proud to announce the collaboration with Nation Media Group;

 

The Nation Media Group is a leader in media and entertainment with businesses in television networks, film, and TV entertainment, and uses its industry-leading operating scale and brands to create, package and deliver high-quality content on a multi-platform basis.

 

As the largest independent media house in East and Central Africa, together with Selectmedia, they attract and serve unparalleled audiences in Kenya, Uganda, Tanzania, and Rwanda as well as rest of the world. 

Some of the brands include Daily Nation, NTV, Business Daily to name a few.

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Selectmedia enters cooperation With the UK’S NO.1 daily newsbrand dailymail.co.uk; ranked #9 largest NEWS portal globally

SelectMedia is proud to announce the collaboration with dailymail.co.uk, ranked number #9 largest website in the News & Media segment worldwide and #59 globally.

 

With over 300 million unique monthly users, dailymail.co.uk is the UK’s No.1 daily newsbrand. Together with Metro the publication reach is 1 in 5 UK adults every single day.

 

That’s 70% of the population every month for the UK. Our unique ad unit offers great KPI’s such as 90% viewability and +70% completion video advertising.

About the website (by Similarweb)

* Category: News and Media
* Global Rank: #59 largest site worldwide.
* Country Rank: #10 in United Kingdom
* Category global rank: #9
* 314M monthly visits.
* >3Billion page views a month

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