Today, in the US, the western markets, and also in the far east regions such as Asia, digital video advertising technology plays an integral part of the modern tech-driven society. Like the rest of the world, countries in Asia are experiencing a high surge in the consumption of digital video technology. Different video technologies are expected to penetrate even more in all aspects of Asian lives. From video conferencing to video live streaming via various video connected TV apps, digital video technology will continue to grow in 2019, and in some countries, it will be blowing up.
Yes!, As a continent dominated by TV for decades, the growth of smart or connected TV in Asia is increasing, and we see in SelectMedia the amount of available ad space inventory to sell grows from month to month. According to my opinion with the support of reputable market studies, I predict an increase in the consumption of connected TV’s in 2019 across all Asia particularly in large countries such as Indonesia, Thailand, and Vietnam. During Q4/2018, I saw a surge in demand and requests from brands willing to invest top dollars in ConnectedTV ad units, I also found buyers willing to invest a significant amount of their budgets in the different Asian regions. I truly believe that 2019 is going to be the year of the ConnectedTV as I see different companies try to compete (successfully) against Google in this domain.
Overall, I predict the continuation of digital to be evolving in 2019 (which started by the end of 2017); the Asian markets are still conservative and yet ready to try new things and technologies. I also predict that the performance model will take a big part of the Asian markets as well as going after connectedTV online budgets. The DSP’s challenge will be centralizing the media buy through different units into one platform to provide better efficiency to the brands.
Looking forward to getting into 2019 and seeing if my predictions will come true.
CEO of SelectMedia