Programmatic Video Advertising
Programmatic video advertising is an automated marketing and advertising system which allows advertisements to be targeted at specific customers who may BE interested products or services companies are offering.
This allows you to tailor your message to specifically engage the customers you know are interested. For example, if you are selling cars, you will be able to target market to only those customers who are interested in buying a car.
This technique is causing massive disruption to the advertising industry, and its use is set to rise exponentially in advertising campaigns over the next 6-8 years.