An overview of the Programmatic Landscape 2020.
IAB Asia recently released its latest edition of the regional Programmatic ecosystem showcases the providers and services available to every step of the digital journey. Their 2020 version includes new categories to capture players who can’t be categorized into previous segments, so they made few tweaks. Their major addons are what they call “Audience Owners. Selectmedia is taking a major part in the ecosystem being presented in two segments: SSP and Programmatic Enabled&Data Driven buying Solutions.
You may read the original post of the IAB here:
You can download the infographic here: