Video Ad Technology
The full stack video ad technology that Selectmedia has developed enables advertisements to be targeted at specific customer audiences using customized algorithms.
By using programmatic video technology (also known as: ‘automatic’) enables advertisers to adjust their advertisements automatically to fit the right given supply so that it can be specifically targeted via the right people who are interested in the product can see the advertisement. Also, on the other side, from the publisher’s prospective, the full stack enables the publisher to manage better the ads on its supply making sure it’s given the best yield for each single request (also known as an ad space).
What is full stack video ad technology (also called Video SSP)?
When a potential customer visits a website where your video ad is placed a complex set of procedures are set in motion. The publisher or website owner which generates content such as news video music, information or other entertainment which draws an audience, the browser then serves an ad to the viewer using a url which tells the browser where to retrieve the ad. The ad server uses a series of logical questions such as what it knows about the consumer viewing the ad and their preferences, or if they are a premium buyer or which advertisers should get this opportunity as first look if the ad space isn’t reserved. It is also holds a possibility for the publisher’s ad server to put the opportunity out to a wider market by connecting to the supply side platform which allows the ad to be monetized.
How does video ad technology work?
For advertisers and publishers, video ad technology such as full stack video presents a real opportunity to micro target those customers who are already interested in products and services and it creates a perfect match with the ad space given by the publisher. Using algorithms which test different scenarios such as “has this customer visited this site before”, “has this customer shown interest in this ad before” to name a few.
Video ad technology for publishers and advertisers
SelectMedia has developed a full-stack technology solution for the digital advertising ecosystem. Major publishers use our comprehensive suite of video and display advertising tools to eliminate cost, maximize yield and create exposure to new demand sources. We provide advertisers with direct access to high quality video and display inventory on a Pan-Oceanic scale with guaranteed quality, viewability and brand safety. We also serve publishers in MENA, LATAM and selected countries in Europe.
Selectmedia was established in 2012 by a veteran team of digital advertising professionals and it has partnered with some of the largest demand partners in the world such as: bidswitch, AOL, Comcast and direct media agencies. After more than 6 years of operation, the company is widely considered one of the most trusted video and display technology platforms in Asia and beyond.