14 Mar SelectMedia at the Forefront of fighting fraud
SelectMedia at the Forefront of fighting fraud
In the world of online media advertising, there are constant threats to brand safety coming from fraudulent sites or malicious content. We at SelectMedia have made it our goal to fight fraud. For this, we have collaborated with the world’s leading and well-known firms in this field.
Here are the latest updates on our activity to ensure the brand safety of our partners:
SelectMedia is an official member of the IAB SEA+India. Through the work of IAB’s public policy office, the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers.
Last year SelectMedia was added to the IAB Europe official list of trusted brands and is officially approved as a TCF vendor, which means all European traffic is scanned for consent, preventing nonconsensual traffic from ever reaching the advertisers.
SelectMedia is Verified by the TAG program and confirmed as a responsible, trusted partner in the digital advertising ecosystem. In addition, SelectMedia has achieved the exclusive certification seals Against Fraud + Brand Safety proving our leadership in combating the negative impact of ad misplacement across the digital advertising supply chain.
SelectMedia uses GeoEdge to scan ads in real-time and prevent malicious or bad ads from ever reaching publishers, thus protecting partners’ brand reputation.
White Ops Bot Mitigation Platform enables complete protection from sophisticated bots and fraud across advertising, marketing, and cybersecurity. SelectMedia uses White Ops pre-bid to scan 100% of the traffic protecting our partners’ reputation and compliance.
We at SelectMedia always look ahead and are constantly updating with the latest technologies for fighting fraud. Our collaboration with leading firms in the brand safety field means our clients get to enjoy peace of mind when it comes to the safety of their brand.
To apply using our solution for publishers, please contact us here
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