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Impact of Covid-19 South East Asia AD Spend

WHAT’S HAPPENING RIGHT NOW (APRIL)

  • Who we surveyed: Planners, buyers and media brands in SEA.
  • Our advertisers are now adjusting their marketing messaging
  • Seeing a shift to audience buy
  • Performance becomes a major: CPCV or CPC
  • Our buyers very quick made adjustments or even paused their ad spends between March-June, but are now making new strategies and planning for April 15th and forward.

AD SPEND CHANGE BY CATEGORY

First week of April (April 1st till April 9th) Vs. Last week of March (March 25th till March 31st)

Travel

Sports

entertaiment

News

Food

Business

eCPM TRENDS

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HQ Office

  • Alon Tower #2, 94 Yigal Alon St. Floor #35, Tel Aviv, Israel
  • 972-3-6523270
  • 972-3-6844171

APAC Office

  • 261 Waterloo Street, #03-32 Waterloo Centre Singapore 180261

India Office

  • Nanjundeshwara Complex (Oppsite to jyothi's) Raod,Mysore, Karnataka, India

Thailand Office

  • 338/6 Moo 9 Wichienjumnong street Sukhothai, Thailand 64000

Indonesia Office

  • Sinarmas MSIG Tower Jl. Jend. Sudirman Kav. 21, Setiabudi, RT.10 Jakarta, JK 12920

Phillipines Office

  • Bonifacio Tower Three 36th Street Corner &, 11th Ave, Taguig, 1634 Metro Manila

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