Impact of Covid-19 South East Asia AD Spend
WHAT’S HAPPENING RIGHT NOW (APRIL)
- Who we surveyed: Planners, buyers and media brands in SEA.
- Our advertisers are now adjusting their marketing messaging
- Seeing a shift to audience buy
- Performance becomes a major: CPCV or CPC
- Our buyers very quick made adjustments or even paused their ad spends between March-June, but are now making new strategies and planning for April 15th and forward.
AD SPEND CHANGE BY CATEGORY
First week of April (April 1st till April 9th) Vs. Last week of March (March 25th till March 31st)
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