Who we surveyed:Planners, buyers and media brands in SEA.
Our advertisers are now adjustingtheir marketing messaging
Seeing a shift to audience buy
Performance becomes a major:CPCV or CPC
Our buyers very quick made adjustments or even paused their ad spends between March-June, but are now making new strategiesand planning for April 15th and forward.
AD SPEND CHANGE BY CATEGORY
First week of April (April 1st till April 9th) Vs. Last week of March (March 25th till March 31st)
Travel
Sports
entertaiment
News
Food
Business
eCPM TRENDS
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