19 May SelectMedia Collaborates with Tvb.com; One of the Leading Entertainment Websites in Hong Kong
SelectMedia Collaborates with Tvb.com; One of the Leading Entertainment Websites in Hong Kong
SelectMedia is proud to announce its collaboration with tvb.com. With over 9.5M monthly page visits, TVB is one of the largest entertainment websites in Hong Kong!
Television Broadcasts Limited (TVB) is one of the few broadcasters in the world that operates a vertically integrated business model encompassing production, broadcasting, and distribution, supplemented by a strong artiste pool. TVB, which commenced broadcasting on 19 November 1967, has over 4,200 staff and artists worldwide. It operates five digital HD channels and annually produces about 700 hours of dramas and over 23,000 hours of news, variety, travelogue, and information/entertainment programs. Well recognized for its high-quality productions, TVB has won over 540 internationally acclaimed awards. Riding the wave of technological change, TVB has strived to expand its digital media business which is backed by its strong production capability and a huge archive of TV programs. In 2016, the company launched the OTT services, myTV SUPER and TVB Anywhere, in Hong Kong and overseas respectively. myTV SUPER offers more than 40 channels and 32,000 hours of video-on-demand programs. Viewers can select and watch a wide range of programs anywhere and anytime via set-top box, computer, or mobile phone. In just one year, the service has succeeded in garnering over three million users and the number is still on the rise, making it the largest and leading Cantonese OTT platform in Hong Kong. TVB Anywhere is also been well received by overseas viewers since making its debut in Canada, the UK, Europe, and Australia. In addition, TVB programs are licensed and distributed worldwide. In 2017, TVB further rolled out a big channel, a mobile app providing a live platform for TVB artists to interact with viewers. It brings a brand new experience to users and provides a new channel for advertisements. Businesses now cover Hong Kong, Mainland China, North America, Europe, Asia, and Taiwan.
TVB implemented SelectMedia’s unique Video ad unit to offer great KPIs, such as 90% viewability and +85% completion for video advertising.
About Tvb.com (By SimilarWeb)
- Category: Arts and Entertainment
- 3.8M monthly visits.
- >9.5M monthly page views.
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